Value judgment

From EvaluationWiki

Literally of course, a claim that something has a certain value-the context must be examined to see who is supposed to be appreciating this value; it may be the speaker, the community, the nation, etc. It is often carelessly supposed that evaluation is about value judgments. In fact, it is about value, and value is often determined by measurement or observation and not judgment, e.g., in weighing gold nuggets, observing that the player with four aces has the best hand on the table at poker, etc. Judgment requires both thought and special skills, as in the judging of competitive diving or originality in an essay; much observation including some observations of value, does not. The term 'value claim' is useful for covering all types of evaluative assertion-the subject matter of evaluation-no matter how they are founded (whether on inference, observation, measurement, or judgment).